The standard prop firm model is built on artificial deadlines. They offer you 30 days to prove yourself. A handful go to 90 days at a premium price. Then the clock resets and they ask you to pay again. That setup maximises retry fees — it misses the best traders.
Why No Time Limit Prop Firms Beat Fixed Evaluation Periods
The standard prop firm model is built on artificial deadlines. They offer you 30 days to hit your profit target. Maybe 90 if you opt for a more expensive plan. Then you start over and pay another evaluation fee. That model is optimised for the company's profit, not your success.